{"id":9364,"date":"2022-01-17T13:07:57","date_gmt":"2022-01-17T11:07:57","guid":{"rendered":"https:\/\/www.ficoba.org\/?p=9364"},"modified":"2022-01-17T13:07:57","modified_gmt":"2022-01-17T11:07:57","slug":"ficoba-cree-feria-une-solution-dinformation-basee-sur-lintelligence-artificielle-destinee-aux-salons-professionnels","status":"publish","type":"post","link":"https:\/\/www.ficoba.org\/fr\/ficoba-cree-feria-une-solution-dinformation-basee-sur-lintelligence-artificielle-destinee-aux-salons-professionnels\/","title":{"rendered":"Ficoba cr\u00e9e ferIA, une solution d’information bas\u00e9e sur l’intelligence artificielle destin\u00e9e aux salons professionnels"},"content":{"rendered":"

– L’outil, qui est actuellement en phase de prototypage, permettra d’estimer le nombre de visiteurs et de pr\u00e9dire quels exposants reviendront lors des prochains \u00e9v\u00e9nements<\/strong><\/p>\n

– La solution \u00e9t\u00e9 d\u00e9velopp\u00e9 exclusivement avec des ressources internes<\/strong><\/p>\n

– Le projet a \u00e9t\u00e9 inclus dans les \u00e9tudes de cas de la Banque d’innovation d’Innobasque<\/strong>\u00a0<\/strong><\/p>\n

Ficoba s’est lanc\u00e9 le d\u00e9fi de devenir une organisation collectivement plus intelligente dans un secteur mature, comme celui des salons, qui subit des processus similaires depuis de nombreuses ann\u00e9es.<\/p>\n

Pour ce faire, elle a lanc\u00e9 le d\u00e9veloppement d’un outil bas\u00e9 sur l’Intelligence Artificielle permettant d’obtenir des informations pr\u00e9cieuses \u00e0 partir des donn\u00e9es sur son activit\u00e9, que Ficoba a compil\u00e9es au cours de ses presque 18 ans d’exp\u00e9rience, et des donn\u00e9es qui seront obtenues \u00e0 l’avenir.<\/p>\n

Dans le secteur des salons et \u00e9v\u00e9nements, deux des informations les plus pr\u00e9cieuses sont de pouvoir d\u00e9terminer le nombre de personnes qui assistent \u00e0 un \u00e9v\u00e9nement et de savoir combien d’exposants reviendront au prochain salon. Deux param\u00e8tres qui ont un impact direct sur l’activit\u00e9 du secteur des salons. Le premier facilite la planification des processus li\u00e9s \u00e0 la s\u00e9curit\u00e9, au stationnement, aux places assises, etc. Alors que le second permet d’optimiser le travail commercial par une allocation plus efficace des ressources.<\/p>\n

R\u00e9sultats et m\u00e9thodologie<\/strong><\/p>\n

En ce qui concerne la pr\u00e9diction des exposants qui reviendront lors de futurs \u00e9v\u00e9nements, des donn\u00e9es historiques sur l’organisation d’\u00e9v\u00e9nements et de salons commerciales ont \u00e9t\u00e9 utilis\u00e9es comme point de d\u00e9part et un syst\u00e8me de pr\u00e9diction de la participation aux salons commerciales a \u00e9t\u00e9 mis en \u0153uvre en formant un r\u00e9seau neuronal.<\/p>\n

La pr\u00e9diction de la participation des exposants a obtenu une fiabilit\u00e9 de 87%. Ce r\u00e9sultat est tr\u00e8s satisfaisant si l’on consid\u00e8re que le syst\u00e8me de pr\u00e9diction utilis\u00e9 pr\u00e9c\u00e9demment, bas\u00e9 sur des enqu\u00eates traditionnelles, avait une fiabilit\u00e9 inf\u00e9rieure de 30%.<\/p>\n

En ce qui concerne la courbe de pr\u00e9diction de la fr\u00e9quentation des \u00e9v\u00e9nements, on a utilis\u00e9 des r\u00e9seaux neuronaux r\u00e9currents qui ont \u00e9t\u00e9 aliment\u00e9s par des donn\u00e9es contextuelles telles que les dates, la m\u00e9t\u00e9o, etc., obtenant des r\u00e9sultats prometteurs de 79% dans la phase d’apprentissage.<\/p>\n

\u00c0 l’avenir, ferIA continuera \u00e0 int\u00e9grer des fonctionnalit\u00e9s telles que la pr\u00e9diction du degr\u00e9 de r\u00e9ussite d’un \u00e9v\u00e9nement en fonction de param\u00e8tres tels que le type d’\u00e9v\u00e9nement, le nombre de visiteurs, le nombre d’exposants, etc.<\/p>\n

Une fois achev\u00e9e cette premi\u00e8re phase de d\u00e9veloppement interne de la solution, Ficoba commencera \u00e0 contacter des agents externes pour le d\u00e9veloppement de ce software sp\u00e9cifique au secteur \u00e9v\u00e9nementiel.<\/p>\n

Le d\u00e9veloppement de cet outil de traitement de l’information avec Intelligence Artificielle fait partie de la strat\u00e9gie de num\u00e9risation que Ficoba a entrepris pour tirer le meilleur parti de la num\u00e9risation dans son activit\u00e9.<\/p>\n

\u00a0<\/strong>Plus d’informations :<\/strong><\/p>\n

– Banque d’innovation \u00c9tudes de cas de l’Agence basque de l’innovation, Innobasque https:\/\/mapa.innobasque.eus\/casos-practicos<\/p>\n

– www.ficoba.org<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

– L’outil, qui est actuellement en phase de prototypage, permettra d’estimer le nombre de visiteurs et de pr\u00e9dire quels exposants reviendront lors des prochains \u00e9v\u00e9nements – La solution \u00e9t\u00e9 d\u00e9velopp\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":9360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-9364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"\nFicoba cr\u00e9e ferIA, une solution d'information bas\u00e9e sur l'intelligence artificielle destin\u00e9e aux salons professionnels - Ficoba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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